Say it one more time... Diets don't work

Can you lose weight on a diet?  Yes.
Is it the kind of weight you want to lose?  No.
Will you keep the weight off long term?  Probably not.
Why?  DIETS DON'T WORK unless it is a part of a lifestyle change that you can maintain... FOREVER!

Many people lose significant amounts of weight on the _________ diet.  You can fill in the blank with any diet that comes to mind because you probably can lose weight on just about any diet you choose.  Unfortunately, almost as many people who lost weight on the _______ diet, regained everything they lost, and usually more.

Food is fuel for our bodies, and just as a car cannot run without fuel, our bodies cannot perform well without proper nutrition.  Even individuals who do not exercise and are relatively inactive need a minimum number of calories to function.  Resting metabolic rate (RMR) is the amount of energy expended daily by humans and other animals at rest.  The release, and using, of energy in this state is sufficient only for the functioning of the vital organs. 

Ever wonder why you have difficulty problem solving or staying on task when you are hungry?  Your brain needs food too.  Although the average adult human brain weighs about 1.4 kilograms, only 2 percent of total body weight, it demands 20 percent of our resting metabolic rate.  Most studies indicate that our brains need 300 to 500 calories per day to function.  There are numerous diets that restrict calorie intake to as few as 500 calories per day, barely enough calories to support brain function. 

The only diet we endorse is healthful eating.  We strongly believe that through lifestyle change that includes cardiovascular exercise, strength training, and healthful food choices you will achieve fat loss and eventually weight loss that you can maintain permanently.